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Quanzhou Fengxuelang Garment Co., Ltd

Charge clothing industry: unlimited scenery in the dangerous peak.


Release time:

2019-11-29

Charge clothes is a relatively new type of clothing, because it is new, so the concept of charge clothes is relatively vague. To understand it literally, it is the clothes you wear when climbing to the top. In fact, the first jackets originated when people were climbing high-altitude snow-capped mountains. When there are stillAt the end of the journey of about an hour, people will take off their down jackets, take off their large backpacks, and go forward lightly in a charge suit, which is the origin of its name. Later, due to the excellent performance of the jacket, it gradually evolved into a general term for all outdoor sports dress.

At present, the jacket has become one of the standard equipment for outdoor sports. At the same time, as people's health awareness and sports awareness continue to grow. More and more people participate in outdoor sports, and the consumer group of assault clothes has changed from a single mountaineer to a large number of ordinary people. The design, function and style of the charge clothes have also undergone earth-shaking changes. With the rapid expansion of the market of the assault garment industry, some problems hindering the development of the industry have gradually been exposed.

Like an explosionWhere did the "crooked" charge clothes come from?

In fact, inBefore 2006, the sales of outdoor clothing products in China have been in the doldrums. At that time, ordinary consumers went out to climb mountains and travel, generally used to wear traditional sportswear. In case of bad weather, at most, take an umbrella and a raincoat. However,2006After the year, the outdoor rest and tourism mode of foreign countries has been introduced into our country. In the imperceptible influence on most of the domestic consumer leisure, consumption concept had a huge impact. In this way, assault clothing began to gradually become popular in the domestic outdoor products market.

After the booming market of charge clothes, several leading domestic enterprises have risen rapidly in this industry, and the products of dozens of brands they produce have basically become the representatives of domestic charge clothes. However, as with all products in the clothing industry, fake and shoddy assault clothing soon swarmed the market. So, what is the difference in the quality of the clothing industry compared to other clothing?

 

The most obvious difference between the fake and shoddy behavior in the domestic assault clothing industry and other clothing industries is that"Create your own brand". Sales of charge clothes, except for large department stores and so on. A variety of outdoor stores, outdoor clubs have actually become the main channel for the sale of clothing. There is information from2006Since the beginning of the year, the sales of charge clothes in domestic outdoor stores have exceeded each year.40%The speed is increasing. As a result, people with bad intentions began to write articles from the sales terminals of charge clothes.