Core tip: Recently, as soon as the news of Fu Yuanhui winning the 100 m backstroke came out, the whole sports world once again caused a sensation. According to relevant sources, next, many sports brand suppliers should have begun to directly find Fu Yuanhui, the champion, to endorse their sportswear products.

Recently, Fu Yuanhui won the 100 m backstroke as soon as the news came out, the whole sports world once again caused a sensation. According to relevant sources, next, many sports brand suppliers should have begun to directly find Fu Yuanhui, the champion, to endorse their sportswear products.

New development and new opportunities of sportswear industry

Nowadays, sports have formed a trend in China, especially young people born in the 80 s and 90 s love it very much. Sportswear companies will seize this opportunity to launch sports products that young consumers like.

If you carefully observe the clothes of the people around you in your daily life, you will find that more and more people like to wear sportswear and sports shoes of major sports brands. Moreover, after the emergence of the national movement, the Chinese people are more and more like sports. They began to go hiking, ask their partners to climb mountains, and even more young people chose to participate in the national marathon. They go skiing and surfing even more.

Therefore, nowadays, sports shoes, jackets and ski suits from major sports brands are selling very well. It can be said that outdoor sports clothing has become one of the most popular sports clothing items.

In addition, the Beijing Winter Olympics will be held in 2022, when all major sports brands should have everything ready and be ready to catch the shuttle bus to the "gold digging" location of the Winter Olympics-the ski market. This will be a new development and new opportunities for the sportswear industry.

Moreover, according to the report released by the White Paper on China's Ice and Snow Industry in 2018, it is estimated that the number of direct participants in China's ice and snow sports will reach 50 million in 2025. At that time, ice and snow sports events will directly drive about 0.3 billion people to participate in ice and snow sports. In other words, in 2020, the overall development scale of the ice and snow industry will reach 600 billion yuan. The sportswear industry will not give up this rare development opportunity, and will strive to participate in this "gold digging" activity to seize more market share.

In fact, the new development scale of the sportswear market will be even greater, because the development scale of an ice and snow market is so large, so think about it, the entire outdoor sports market will be larger. Moreover, the current trend of outdoor sports has not been scattered, and even has a clear growth trend.

Outdoor "wind and waves" blowing up in the sportswear market

With the national fitness sports social directly promote the development of the trend of outdoor sports clothing, and the performance of outdoor sports clothing is very superior. For example, the jacket is the first choice for outdoor enthusiasts, because it allows you to walk in a stormy environment and block all the rain and cold wind. It is an ultra-light functional coat that can control the temperature of the athlete all day long.

At the same time, outdoor sports clothing is designed to be closer to the clothes in our daily life according to the needs of mass consumers. Therefore, many people now often wear professional hiking pants to go shopping with colleagues. Moreover, more and more people are now accepting to wear sportswear directly to work.

In addition, our younger generation is more in pursuit of high-quality material life, and is not satisfied with the daily wear of sportswear. We require more professional clothing with a sense of design. Therefore, the consumer groups of outdoor sports clothing are increasing, and the development scale of outdoor sports clothing market is of course increasing day by day.

In outdoor sports, most of them are male athletes. However, in recent years, more and more women have joined the ranks of outdoor sports and fitness, and the female outdoor sports market has begun to develop continuously. At present, many outdoor sportswear companies have chosen to invest more marketing resources in the female sportswear market, and even began to emphasize the new concept of combining "urban outdoor" with lifestyle brands. For example, women can wear outdoor sports outerwear to commute on a stuffy subway or a chilly street, because the outerwear's reflective, warm and malleable properties can come in handy.

At the same time, in addition to the long development trend of the outdoor sportswear market, the joint T-shirts of many sportswear brands have also launched a "joint" war with leisure development brands.

Sportswear and casual clothing brand "joint name" war

The so-called "co-branded T-shirt" is a special T-shirt that a certain clothing brand cooperates with a famous clothing designer. The unique design style is often much more expensive than the original brand products. However, many consumers are particularly keen to buy co-branded T-shirts, not only because their feelings drive them to pay the bill, but also highlight their personality.

Today, Marvel Pictures and DC Pictures have created superhero IP fire all over the world. Many domestic sports brand clothing enterprises have also begun to request cooperation with them, in order to highlight the internationalization of their own sportswear brands. However, the joint T-shirt of the sportswear brand market began to have the latest opponent, that is, the casual clothing brand market of the joint T-shirt with the theme of Chinese local culture.

Recently, a well-known corporate brand Hailan House began to use Chinese local culture as a new development of joint T-shirts. Hai Lan's House has chosen to cooperate with the classic Guoman "Making havoc in Heaven" and is preparing to open a joint T-shirt immersive hard-core play for consumers around the theme of "Classic Rekindling, Hero Return. In addition, with the help of national hero IP, Hai Lan House has launched a series of joint T-shirts with classic childhood memories, Myanmar classic feelings. At the same time, these co-branded T-shirts cover parent-child clothing, sweethearts clothing, etc., so that T-shirt culture is no longer exclusive to sports trendy brands.

In fact, co-branded T-shirts are a development of fast fashion, which is very in line with the current young people's enthusiasm for feelings. Brand management reflects "fast, fashionable, more money, and less quantity". Therefore, the joint T-shirt of the casual clothing brand has also had a certain impact on the sportswear brand industry. However, both the sportswear industry and the leisure clothing industry will bring a certain economic prosperity to the clothing market, and we hope that both can go hand in hand.